A lot of you blame people for not engaging your content when the real issue is that your content lacks structure, value, positioning, consistency, or proper branding. Sometimes it’s not “village people.” Sometimes your content genuinely needs work. And after helping different people over the years, both privately and through The Refined Community, I’ve decided to work closely with 50 people this time around to help them improve their visibility, content positioning, structure, branding, audience

How O'Flynn uses downtime away from the studio to catalogue samples and dig from drum breaks