M11: Pathos

Good Ads Matter on Instagram: "A Cadbury for two buttons and a little toy. Fair trade, right? Here’s an endearing ad that celebrates mothers, daughters and the immeasurable love they share. Cadbury is known for advocating generosity– sincere generosity that may seem inconsequential at first glance but powerful enough to make someone’s day and even reflect the inherent selflessness of humanity at large! This spot follows a raw, unfiltered narrative. The world of consumerism through the unaware ey

HistoRish on Instagram: "McDonald’s “Karen” The Most Heartwarming Filipino Commercial Ever In 2001, McDonald’s Philippines released a TV commercial that became one of the most unforgettable ads in the country’s history. Simply called “Karen,” this touching story captured the hearts of millions of Filipinos and is still remembered today. The commercial shows a quiet moment between a loving grandfather and his granddaughter. Lolo’s memory is fading, but his love remains. In the most emotional scen