Yelp fights back against fake reviews
4:54
CBS News
Yelp fights back against fake reviews
Word of mouth can be a powerful influencer, and that's no different online. A 2015 study by marketing research company Mintel found nearly 70 percent of Americans seek out others' opinions online before making a purchase, but only 59 percent trust the recommendations. Anna Werner went behind the scenes with Yelp to see how it weeds out fake ...
May 3, 2016
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