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Dato clave (y malentendido por muchos) 👇 The Honest Company, la marca de baby y personal care de Jessica Alba, cerró su ecommerce para enfocarse en retail. Sí, así tal cual. No porque el DTC no vendiera. Vendía 100M USD. El problema era el margen. En su llamada con inversionistas explicaron que el ecommerce ya era ~10% del negocio, venía cayendo 20% YoY, y con un margen bruto ~37%, entre ads caros y operación compleja, no escalaba bien. ¿La decisión? Cerrar DTC para concentrarse en retail: Targ
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