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Google Business Profile data is coming to Google Analytics. You’ll soon be able to connect your Google Business Profile directly to GA4 and see local performance data inside Google Analytics. This means you’ll be able to report on things like: - Calls - Bookings - Direction requests - Website clicks - Total interactions And this is great because local SEO reporting has always been messy. Your website data is in one place, your GBP data is somewhere else, and you have to piece it all together man
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