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This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho

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POV: How I recreate iPhone 17 commercial ✨ This time, I really went above and beyond! Inspired by the iconic iPhone commercial from the Apple Event I attended last September. Surprisingly, my favorite feature this year is the 18MP Center Stage front camera that are now available across the entire lineup. And can we talk about how insanely thin the iPhone Air is?! Super impressive. Lastly, that 48MP telephoto lens on the 17 Pro Max! just crazy! #iPhone17 #iPhoneAir #iPhone17ProMax #ShotoniPhone #