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How Crax Used Toys to Build a Snack Empire

YouTubeCapMint Daily

How Crax Used Toys to Build a Snack Empire

How did a ₹2 snack become a ₹2,500 crore brand? This is the story of Crax, owned by DFM Foods Limited, which turned rejection into massive success. When Crax launched in the 1990s, many shopkeepers rejected it because extruded corn snacks were new to India. But the company made a smart move—targeting kids with affordable ₹2–₹5 ...

5.9K views1 month ago

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