SailGP has announced new, or extended, broadcast rights deals across Australia, Brazil, Germany and New Zealand ahead of a ...

Rolex has expanded its relationship with the Women’s Tennis Association by joining its roster of Global Partners in a major ...

The Ladies European Tour (LET) has a new commercial director after former NBC Sports executive Theresa McCann was hired to ...

Basketball’s EuroLeague Women has secured a step up in exposure with DAZN coming on board to stream matches globally and add ...

Chinese firm Chery Automobile has become the first ever car brand to sponsor European Professional Rugby (EPCR’s) Champions ...

Visa will use a new sponsorship agreement covering basketball’s EuroLeague and EuropCup to target consumers in Southern ...

The Houston Astros Major League Baseball club has reached a 15-year stadium naming-rights deal with Daikin Comfort ...

Fifa has launched a tender in the Philippines for media rights to the 2026 World Cup, as it enters the last stages of its ...

New research carried out in the UK market has found that improvements have been made in lowering the latency for live sports ...

Australian online trading platform Pepperstone has pivoted its sponsorship strategy to mixed martial arts (MMA) after signing ...

France’s narrow win over New Zealand delivered commercial broadcaster TF1 a record audience for an autumn test match and also ...

Warner Bros. Discovery has settled its lawsuit against the National Basketball Association, bringing an end to the legal saga ...