Prathap Suthan of BangInTheMiddle has urged the Indian advertising industry to create a dedicated body to represent smaller, ...

Zomato announces a year long sponsorship agreement with Neeraj Goyat, an Indian boxer and mixed martial artist. This ...

The use of FOMO has been a reliable cornerstone for marketers to permeate and tap into something very primitive inside the ...

Abhishek will represent Ramraj Cotton in the upcoming television commercials, posters, and a comprehensive marketing campaign ...

Samhita Bhatkar, Founder and Creative Director at Multia shares insights on the agency’s evolution from a design branch to a ...

Tanuj Khanna argues that advertising should reflect the evolving, multifaceted nature of masculinity by moving beyond ...

Coca-Cola’s first AI-generated Christmas ad has sparked criticism for being "soulless" and sidelining Santa Claus. Viewers ...

Since its inception, the company has created content for brands like Bill & Melinda Gates Foundation, Swiggy, Google India, ...

Ahead of International Men’s Day, creative men of the advertising industry reflect on how far we’ve come and how far we still need to go. They highlight the stereotypes that persist and make a ...

One of the most anticipated and essential days–International Men’s Day–is all set to witness narratives and campaigns that ...

The feature mirrors one launched by Bluesky last year. With Bluesky's user base expanding, Threads faces increasing ...

Elon Musk’s social media platform, X, has filed a lawsuit to challenge a California law designed to limit AI-generated ...