MLB, All-Star Game
Digest more
In honor of the All-Star Break, my colleague Andrew Marchand — who is as tapped into media dealmaking and MLB’s planning as anyone in the world — took a step back and laid out a brilliant plan for commissioner Rob Manfred and MLB’s long-term media strategy that emphasizes accessibility, premium inventory and fan-friendly common sense.
One of the more exciting MLB All-Star Games in recent memory managed to draw 7.2 million viewers on FOX, all in a leadup to its historic swing-off finish.
MLB commissioner Rob Manfred hopes to include local TV rights, including perhaps those of the Orioles, in the league’s next broadcast deal.
All-Stars have been announced, and it's now time to watch them all in action. During the All-Star Sale from now through July 13, an MLB.TV Yearly subscription is half off at $47.99, bringing you every out-of-market regular-season game,
2d
Sportico on MSNMLB National TV Ratings Are on a Heater at the All-Star BreakRob Manfred may not have a taker lined up for ESPN's expiring media rights package, but as MLB slides into the All-Star break, the commissioner can take comfort in the league's ongoing ratings gains.
Explore more