Warner Bros. Discovery plans to A/B testing on photo thumbnails for HBO Max, employees told BI. Netflix, Disney+, and Hulu ...

HBO Max continues its efforts to rebrand and attract new subscribers, but its latest decision to cut family-friendly channel ...

HBO Max delivers quality titles and a premium vibe, but does its user interface match up with that reputation? It’s true that ...

HBO launched HBO Family in 1996, an extension of the streamer with kid- and family-friendly content. With the termination of ...

Warner Bros. Discovery has settled on a date to reskin the Max streamer back to HBO Max: Early this Wednesday morning, ...

Max is returning to its former name — HBO Max — beginning immediately. Users of the streaming service, which is owned by ...

With a lot of help from ’The Penguin’ and ‘The White Lotus,’ HBO and its sibling streamer earned a record high number of nods ...

Max has now been changed back to its HBO Max name following their rebrand two years ago as its parent companies are splitting up.

Warner Bros Discovery will rebrand its streaming service back to HBO Max after Max failed to resonate with viewers.

The powers that be at Warner Bros. Discovery have put the “HBO” back into HBO Max, reversing an ill-fated experiment with ...

Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s ...

The name's return was first announced during Warner Bros. Discovery's upfront presentation to advertisers in May.