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The unlikely news of the week: the legendary American rapper, Snoop Dogg, has become a co-owner of the Welsh club Swansea, a former Premier League resident currently playing in the Championship, the ...

Soccer keeps growing in the U.S. and so does its influence on the sport. It is co-hosting the men’s World Cup with Canada and ...

Snoop Dogg has purchased a stake in the EFL Champion club Swansea City, joining several other American celebrities as soccer ...

Mergers may have slowed but one asset class continues to increase in valuation and interest: sports team franchises. Some of ...

Snoop Dogg has become a “co-owner and investor” of Welsh soccer club Swansea. The former Premier League club, which plays in the English second division, didn’t disclose financial details in ...

The Big Dogg tipped his hat recently when he was the surprise model for the Championship club's 2025-2026 home kit.

Celebrities are taking a greater interest in British football of late, investing in clubs or even buying them outright in ...

Analysing the 'unique' deal between the promoted Premier League club and one of the world's biggest social media platforms ...

It’s not just about a few quid and a nice car anymore – there can be plenty of other options offered to a transfer target ...

Snoop Dogg has become a co-owner and investor of Welsh soccer club Swansea, which plays in the English second division.