College Football Has a New NIL Powerhouse and Coaches Are Calling it 'Ridiculous' originally appeared on Athlon Sports. As of ...

There's no coincidence that three of the five coaches leading these programs currently rank in the top 1% of the sport when ...

NCAA Under Fire After Deion Sanders Advocates for NIL Cap in College Football originally appeared on Athlon Sports. The NCAA ...

He's repped Brock Bowers, Ladd McConkey, Malaki Starks, Stetson Bennett and now Gunner Stockton. Here's why Georgia football ...

A new college sports agency has rejected certain NIL deals involving donor-backed collectives. These collectives, formed to ...

As the sport heads into a new frontier with revenue sharing, TCU head coach Sonny Dykes wants to clean up college football.

Asked by ESPN’s Matt Barrie about the current state of the NIL landscape, Sanders said that the playing field was simply too ...

A year after choosing Avery Johnson over Will Howard, Kansas State is primed for College Football Playoff run because its ...

The agency in charge of regulating NIL deals in college sports sent a letter to schools rejecting some agreements between ...

You feel like you can skip steps when you really can't,” Duke coach Jon Scheyer said. “You have to start from ground zero ...

There is no shortage of star power in college football this year, and some of the game's biggest names are projected to rake in millions of Name, Image and Likeness dollars as they compete for a ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...