A new wave of Namco x Sanrio toys has the translucent ghosts from Pac-Man running about their maze wearing hats based on ...

For the cake, you can either go for a single-tier white design topped with Hello Kitty’s signature red bow for an elegant ...

Japan’s kawaii culture is more than cute—it’s a global movement reshaping fashion, branding, and emotional connection.

Express yourself creatively through your shoes with the latest charm trend, from simple gold charms and beaded fruits to ...

Two pop-culture icons born in the 1970s are linking arms for the holidays. Starting November 6, Starbucks stores across the U ...

Starbucks x Hello Kitty Merchandise collection includes lineup of cute merchandise for fans to enjoy the holiday season.

Starbucks has teamed up with Hello Kitty for a holiday lineup of merchandise. FILE - The Starbucks sign is seen at a ...

Razer revealed a new lineup of peripherals featuring the Sanrio character Cinnamoroll, which will only be available at Target ...

Fans of Sanrio and the alternative kawaii style have a new must-have item: the Kuromi special edition Crocs. The shoes come ...

Mashing up two prominent brands, a new official Evangelion and Sanrio collaboration shows off new artwork for the best of ...

The kawaii crew is back and bigger than ever! Toca Boca is launching its second in-game collaboration with Sanrio, bringing beloved characters to Toca Boca World in an exciting new way. Fan-favorites ...

The Bratz Hello Kitty Dolls feature Cloe, Yasmin, and Jade with kawaii-themed streetwear and accessories inspired by Hello Kitty.