As brands increasingly rely on generative AI to crank out low-cost marketing visuals, Apple recently went in the opposite direction. The tech giant revealed that its new Apple TV intro was created ...

Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card features a colorful presentation of the Apple logo, and according to AdAge, the ...

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using digital techniques, the new sequence was made by shooting large glass ...

The 7th China-Arab States Forum on Radio and Television Cooperation kicks off on Wednesday in Southwest China's Chongqing. Photo provided to chinadaily.com.cn The 7th China-Arab States Forum on Radio ...

When Apple announced it was dropping the ‘+’ from its streaming service and going with Apple TV it promised a vibrant new identity, and we’re now seeing what that’s all about. As well as a colourful ...

Netflix's 'tudum' is one of the most iconic sounds in television, playing at the start of every film and TV show on the platform. Now, Apple appears to have taken inspiration from its rival. The tech ...

Apple dropped the "plus" from its streaming service's name in October, because the company typically uses the plus sign for free services with paid versions, such as iCloud+. Now, the company has ...

Finneas and Apple teamed up for the new Apple TV intro video that will start airing before TV shows and movies. The video arrives alongside Apple rebranding Apple TV+ to just ‘Apple TV.’ Though the ...

Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films. “This is just the beginning,” reads the caption of the video. In October, Apple ...

Apple's planned Apple TV+ rebrand is official as of today, with Apple updating the ‌Apple TV‌+ page on its website to read just "‌Apple TV‌." Apple also shared a short YouTube video announcing the ...

“This is just the beginning,” says Apple about what appears to be its new Apple TV intro. Presumably, this will be what plays in the beginning of Apple TV movies and TV shows going forward. Apple ...