For the second year, Brand Finance's research indicates a continued reduction in the role of sustainability in driving consumer choice, though less prominent than 2025.

The world’s leading all-female sports entertainment brand expands its reach to unlock full fan monetization, ...

The AI assistant debacle is causing repercussions for more than just the iPhone.

Consecutive quarters of growth underscore OOH’s expanding role in the modern media mix as Apple, Morgan & Morgan, and Vivint top the list of OOH advertisers ...

When Anthropic denied the US Department of Defence (DoD) complete access to its technologies, another player, OpenAI, ...

When brand partnerships in shows and movies are expertly done, they take a project to the next level. TheWrap’s first-ever Brand Integration Power Players List celebrates the marketing gurus, industry ...

Apple's TikTok ad campaign has gone down the absurdist route to promote the MacBook Neo. It's weird, but it works.

The iPhone maker's revenue growth rate accelerated in its most recent quarter. A revamped lineup of professional laptops features next-generation chips designed specifically to accelerate heavy ...

But Apple saved the best for last. The new MacBook Neo ad is not only delightfully playful, but it's also a technical marvel. Featuring a MacBook being, it appears, designed and created with bare ...

Ford returns to Formula 1 after a 20-year hiatus. It is launching a global ad campaign to promote how it applies race car technology to your car.

The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative, “micro-docuseries” focused on its engineering prowess.