Online shopping in the US soared past $24 billion during a four-day mid-July sales blitz, with Amazon’s extended Prime Day driving record back-to-school spending.

During Amazon Prime Day 2025, which ran July 8-11, shoppers spent record amounts and bought record number of items, according to Adobe Analytics.

U.S. retailers drove $24.1 billion in online spend from Tuesday through Friday, up 30.3% from 2024, according to new data from Adobe.

Or is it? Though Prime Day officially ended yesterday, not all the deals did. Here are 17 items we previously recommended ...

I've been covering Prime Day sales for years and this is the first time I can remember this type of promotion overlapping ...

Online spending surged to $24.1 billion in the US from July 8–11, driven by deep discounts during “Black Friday in Summer” ...

Amazon outshines Walmart for long-term growth. Click to read more about their profitability, e-commerce edge, and valuation, ...

Amazon.com Inc.’s Prime Day sale helped boost online spending across all retailers in the US by 30.3% to $24.1 billion, ...