We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show off products and launches, with high production ...

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

Improving customer retention benefits businesses – but despite this, few organisations seem to have mastered the art of keeping a customer. Brands obsess over metrics, tracking clicks, churn rates… ...

Michaela Weber, interim GM EMEA at BigCommerce, looks at the ways retailers can tackle returns while still easing the path to purchase for consumers.

M&S has revealed that it spends as much on social platforms as on traditional TV as the retailer enjoys a surge of interest and engagement from generation Z.

The UK pre-owned antique and vintage marketplace partnered with outbloom to drive growth through paid search using a data-driven approach, lifting average order values 16%. Vinterior | outbloom ...

Arianne Parisi discusses the retailer’s partnership with search solution Algolia and its vision of customer-centric omnichannel commerce.

Starbucks has shuttered its Odyssey NFT-centric loyalty scheme. Is this indicative of the declining star of web3, and what does it tell us about rewards?

It is well known that MPP has impacted the measurement of email open rate, but it has also had effected the use of dynamic content.

We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.

This course covers the fundamentals of email, from planning to execution and measurement. Includes insight on design, targeting and email in the marketing mix.