WithFeeling's John Smeddle expresses why branding agencies are nullifying their sonic branding agency counterparts.

Bold Management appoints Ahmad Daabas as Global Executive Vice Managing Director to further strengthen the agency’s presence.

The campaign led by Horizon FCB kicked off with a two-part social video series featuring Arabic-speaking Korean comedian Wonho Chung.

TikTok and Visa partner to support SMBs in UAE, equipping them with tools, resources, and incentives to help them thrive.

Xplore’s Rehman shares how the agency model is changing—from siloed, process-heavy structures to more agile, intent-driven ...

Furtado is responsible for shaping and executing an integrated communications strategy across the Gulf region in her new role ...

Participants were guided through content strategy, podcast branding, and post-production, recording quality and marketing ...

Liyanage brings a creative edge to brand positioning, strategic planning and innovative storytelling within the luxury ...

Veolia Near & Middle East's Chaoudri shares how brands can cut through sustainability scepticism with credible, human-focused ...

Créo's Anisha Sagar explains why digital advertising isn’t going away, but may well be reaching the end of its golden age.

Edelman Middle East's Prabs Iyer writes on why the most future fit brands won’t merely mirror culture – they’ll co create it ...

Socialize's rebrand to We Are Social is part of a global growth strategy that sees the agency introduce new capabilities in ...