LISBON (WGME) -- The 41st annual Moxie Festival is now underway in Lisbon. The theme this year is “Hang loose and drink Moxie ...

LISBON, Maine (WGME) -- “Hang Loose, Drink Moxie.” That’s the theme for the 41st Moxie Festival in Lisbon! The festival, ...

The Moxie Festival is back! You can join Moxie lovers from all over the world for three days of fun. In addition to the ...

Chugger 'Badlands' Booker, a giant parade, music, fireworks and food are a few sips of the 3-day Moxie-fueled fun planned, ...

Whether you love it or hate it, Moxie is a big cause for celebration each year in Lisbon.The 41st annual Moxie Festival, to honor the official state soft drink, kicks off Friday. Events are being held ...

Moxie Festival, held in honor of the unusual-tasting soda — also Maine’s official soft drink — is one of several annual Midcoast events to have been altered, ...

The festival, now in its 37th year, began in 1982 when author Frank Potter held a signing for his book “The Moxie Mystique” at Frank Anicetti’s store on Route 196.

The event was part of Moxie Festival celebrations.

The three-day festival will be held from Friday, July 8 to Sunday, July 10. The events will include the traditional Moxie Parade, fireworks show, 5K road race, a car show and Moxie chugging event.

Lisbon councilors delayed a decision on whether to cancel the event for a month. LISBON — Lisbon councilors on Tuesday delayed a vote to cancel the annual Moxie Festival scheduled for July. The ...