Jaguar unveils new logo and look for cars after taking a year off - Jaguar took a year break to ‘create a barrier’ between the old models and the new

Jaguar is a premium car manufacturer from the UK, currently owned by the broader Jaguar Land Rover (JLR) group. Originally a producer of motorcycle sidecars from 1922 (under the name Swallow Sidecar Company),

Jaguar isn't just looking to stage a comeback, the British automaker is teeing up to be completely reborn. Its plan of a complete rebrand, fresh vehicle lineup, new market positioning and revised sales targets has been revealed publicly for the first time.

Along with a new typeface, Jaguar has three new elements that will feature on its products and communication material. Tap for more details.

The new wordmark is a mix of upper- and lower-case letters. Jaguar is in transition. It's winding down production of the last models in its current lineup before relaunching the brand further up-market and at a higher price point.

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that herald its reinvention

The British automaker is repositioning itself as an ultra-luxury EV brand, and the new direction is accompanied by a fresh set of badges for future Jaguars.

Forget everything you know about Jaguar. The storied British carmaker is undergoing the most profound transformation in its 89-year history.