Kentucky Fried Chicken announced its "comeback" era with a new menu item and a promotion that could get you free chicken.

The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning back market share.

Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand revival strategy.

indicating he's unhappy about recent market share losses Photo courtesy of KFC You can find original article here Nrn. Subscribe to our free daily Nrn newsletter. KFC is turning to a familiar face to mount what it’s calling a comeback, launching a new ...