U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news Italian confectioner Ferrero Group plans to purchase WK Kellogg, maker ...

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long ...

Post later replaced it with Smurf Magic Berries (adding marshmallows), but both disappeared by the early ’90s. With the ...

WK Kellogg Co’s headquarters is in Battle Creek. After the transaction closes, Battle Creek will remain a core location for ...

In one of the most significant acquisitions in the food industry, Italian food giant Ferrero has acquired American cereal ...

Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK ...

Ferrero acquires WK Kellogg for $3.1B, enhancing profitability and synergy. Limited stock arbitrage; key focus on regulatory ...

Do you like eating corn flakes for breakfast? Cornflakes are a breakfast staple as a quick and convenient option. But is it ...

The Ferrero Group has agreed to buy WK Kellogg in a deal worth US$3.1 billion ($4.71 billion), its biggest acquisition since ...