Bad Bunny is boosting the island’s economy, drawing attention to its culture, and delivering a powerful political message ...

Bad Bunny steps into a beachfront vacation rental in Puerto Rico — not as a guest, but as the housekeeper. The space is ...

The Puerto Rico Tourism Co. has announced the launch of a new cultural campaign, “The Sounds of Puerto Rico,” aimed at ...

Bad Bunny’s global influence is proving a powerful force for Puerto Rico’s economy. As a native of the island, his deep ...

Bad Bunny's concert residency in San Juan has ignited a tourism surge, and the island is meeting the moment with sustainability-focused initiatives.

The last major government-led initiative before Discover Puerto Rico was the “Isla Estrella” campaign, which included a sponsorship deal with Spain’s Sevilla FC soccer team.

Discover Puerto Rico, the Island's official Destination Marketing Organization (DMO), announces its Valentine's Day initiative, "Love Letter from Puerto Rico," with Puerto Rican actor and producer ...

“Tourism in Puerto Rico is, without a doubt, a great opportunity for well-paid jobs and professional growth opportunities. One of the benefits of this industry is that it offers good jobs at all ...

The new heritage tourism initiative is significant for Florida as the state has over one million Puerto Ricans, said Fernando Rivera, professor of sociology and director of the Puerto Rico ...