Two milestones revealed this week illustrated the diminishing power of broadcast television in a new media world.

Not even the NBA finals could save traditional television as Peacock and Netflix saw a major uptick in viewership.

Mathias Noschis from Alphapanda explored how effective series marketing relies on familiarity, audience insight and ...

Under the video commerce segment, the platform is seeing user engagement mostly in commodity and functionality videos.

Are you trying to develop a content and social media strategy to foster thought leadership for your organization? Traditional marketing attribution is all about dashboards and metrics and how inbound ...

AI+ launches Nova 5G and Pulse smartphones in India today with 50MP cameras, 5,000mAh batteries, and prices starting at ...

Myntra has introduced Glamstream, a new platform combining shoppable lifestyle content with over 4,000 episodes featuring ...

New Delhi, July 1 (IANS) POCO, India’s fastest-growing consumer technology brand, on Tuesday announced the first sale of its most anticipated flagship-killer, the POCO F7, exclusively on Flipkart.

Pretty soon, watching YouTube on TVs will feel a bit more like scrolling Netflix. The streaming giant’s VP of product breaks down its 15-year battle for your TV, and what’s next.

Walmart-owned e-commerce major Flipkart is leaning heavily into social video and livestreaming to attract young shoppers who are glued to their smartphones. The move reflects a broader strategy of the ...