The study urges sports brands to redesign women's running shoes, ending the traditional 'shrink it and pink it' approach.

The study uncovers how men's shoe designs fail women runners, urging manufacturers to create footwear that meets their ...

Sports footwear manufacturers should ditch the "shrink it and pink it" approach to women's running shoes, because it fails to ...

Buyers say these Nike Air Max sneakers are "so comfortable," and right now you can grab a pair for 40% off at Kohl's. Sizes ...

Most major brands still rely on a single foot mold, or “last,” that reflects male anatomy. Women’s models are often produced ...

Researchers say there is a "critical gap" in the design of running footwear as manufacturers are not taking into account this ...

“The most telling part of our research for me was that many of the women taking part in the study thought that they were ...

Sports footwear manufacturers need to ditch the ‘shrink it and pink it’ approach to women’s running shoes, because this is failing to differentiate their distinct anatomical and biomechanical needs ...

Shoe manufacturers should ditch the controversial “shrink it and pink it” approach when it comes to women’s running shoes, ...