Apple's TikTok ad campaign has gone down the absurdist route to promote the MacBook Neo. It's weird, but it works.

Apple and Nike are at it again. But this time, their collaboration doesn't involve Apple Watch bands or a shoe-tracking iPod. Instead, the companies are launching a new color option for Beats' fitness ...

Following rivals like Amazon and OpenAI, Microsoft is upgrading its artificially intelligent assistant to track your health. There are benefits and risks to consider.

What Apple’s New Partnership Could Mean for Its Fitness Future ...

Shop last-gen Garmin watches, new Apple Watches, and much more at record lows.

One of Apple’s most premium models has never been this cheap.

Apple’s own fitness apps are pretty well-equipped to track your workouts. Whether that’s running, squeezing in a HIIT session before work in the morning, or slowing things down for a Pilates session.

An AI-powered shopping app is helping people rethink how they buy clothes online by using a personalized 360-degree ...

In an era where smartphone cinematography has become table stakes, Apple continues to push boundaries with its Chinese New Year film. ‘Glad I Met You’, directed by acclaimed filmmaker Bai Xue and ...

Apple's new iPhone 17e has a few new tricks up its sleeve, but the exterior design remains familiar enough to raise a practical question about case compatibility. When a new iPhone releases, the most ...

FILE - The logo of Apple is illuminated at a store in the city center in Munich, Germany, on Dec. 16, 2020. (AP Photo/Matthias Schrader, File) FILE - The logo of Apple is illuminated at a store in the ...

A model on TikTok says a fashion brand created an AI-generated ad that closely mirrors her face, outfit, and past photos…without her consent or payment.