BYU athletic officials speak about both the financial state of BYU sports and the dawn of a new era in college sports business.

BYU freshman AJ Dybantsa took to Instagram to announce a personal invite for fans to gain access to exclusive, behind-the-scenes content of his life.

AJ Dybantsa, the No. 1 player in the 2025 class, who committed to play for the BYU Cougars, is expanding his presence in the sports world, suggesting potential developments that extend beyond the ...

Dusty May is the new head coach of the Michigan basketball team, and so far, it looks like the Wolverines nailed the hire.

CBS Sports reached out to several top schools in search of transparency as the post-House v. NCAA settlement era begins ...

BYU’s prized recruit took the mound before the Red Sox-Rays game Thursday in Boston to handle the ceremonial honors.

Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures.

Once again, the Swoosh proves its mettle as a trailblazer in the athletic shoe category with some groundbreaking ...

Incoming freshman and top NBA prospect AJ Dybantsa inks an eight-figure trading card and memorabilia deal with Fanatics, ...

Alijah Arenas is officially given the green light to practice with USC, just a few months after the car accident that nearly ...

Dybantsa, 18, is a top candidate to become the No. 1 pick in the 2026 NBA Draft. The partnership starts immediately, ...

Fanatics and Fanatics collectibles are set to partner with incoming BYU freshman AJ Dybantsa in one of Fanatics “most significant NIL deals ever,” the company announced on Wednesday. The deal is set ...