Chinese firm Chery Automobile has become the first ever car brand to sponsor European Professional Rugby (EPCR’s) Champions ...

Visa will use a new sponsorship agreement covering basketball’s EuroLeague and EuropCup to target consumers in Southern ...

Fifa has launched a tender in the Philippines for media rights to the 2026 World Cup, as it enters the last stages of its ...

Australian online trading platform Pepperstone has pivoted its sponsorship strategy to mixed martial arts (MMA) after signing ...

France’s narrow win over New Zealand delivered commercial broadcaster TF1 a record audience for an autumn test match and also ...

New research carried out in the UK market has found that improvements have been made in lowering the latency for live sports ...

Warner Bros. Discovery has settled its lawsuit against the National Basketball Association, bringing an end to the legal saga ...

Viewership on Netflix of the heavyweight bout between Jake Paul and Mike Tyson peaked at 65 million concurrent streams as the ...

Olympique Lyonnais, the Ligue 1 club owned by John Textor, has been threatened with relegation and placed under a transfer ...

Aston Martin sponsor AvaTrade will make the switch to Red Bull Racing for the 2025 F1 season, SportBusiness can reveal.

LaLiga club Valencia CF has undertaken a refinancing totalling €186m ($196.5m) to enable it to complete the construction of ...

Incumbents Team Marketing and Relevent Sports Group are the two agencies still vying to sell Uefa club competition rights ...