There is of course a big social element. By coordinating quit attempts and getting people to give up at the same time, ...

More than a fifth (22.8%) of marketing leaders expect to make cuts in the next three months, according to exclusive IPA ...

Visit Florida’s CMO Brett Laiken takes his cues from lifestyle brands rather than rivals when it comes to positioning the ...

The meditation and mental health app has grown its B2B offering rapidly, which has required a different way of measuring ...

Marketing has been identified as a key battleground for the consumer goods giant, as its new CEO asserts that it is “not ...

As payments provider Yaspa looks to take its brand on an “organic evolution”, CMO Kate Marsden explains why working closely ...

In the latest episode, we discuss what new IPA research tells us about influencer ROI and its role in a “potent modern media ...

IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

David Lloyd Clubs “weaned” itself of discounting, implemented individual club MMMs and rebalanced its marketing spend to ...

Over two-fifths of entrants to the Social Mobility Foundation’s 2025 Employer Index are either currently measuring their ...

Charities are navigating how new soft opt-in data rules could impact both marcomms and the supporter experience.

The unified beer and soft drink business is well-positioned to tap into a “blurring” of its categories, says CMO Munnawar ...