Corporate reputation has officially crossed into balance-sheet territory. According to a new global study by Burson, ...

Starbucks Singapore has rolled out its Lunar New Year 2026 lineup, unveiling a festive range of limited-edition merchandise ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Last year's theme, 'Three stripes, three Cs' offers a playful, nostalgic nod the 5Cs - traditional markets of material ...

Honda Motor Co. has unveiled a refreshed “H mark” that will serve as the new symbol for its automobile business, marking a ...

OPPO has appointed Stagwell agencies Allison Worldwide and Assembly as its public relations, influencer and media partners in ...

A net 61% of marketers plan to increase their investment in content creators in 2026, underlining a shift towards measurable ...

But the trend extends far beyond cuteness. Plushies are becoming living extensions of brands, reinforcing emotional resonance ...

Netflix is teaming up with Singapore-based adtech Nativex to open its ad-supported streaming service to brands worldwide. The ...

HSBC Singapore has appointed Mayank Dutt as head of propositions and customer life cycle management (CLCM) for international ...

Luxury fashion brand Coach is stepping into the virtual world, partnering with The Sims 4 to launch "The Coach collection".

Last year's theme, 'Three stripes, three Cs' offers a playful, nostalgic nod the 5Cs - traditional markets of material ...