Dutch Bros Inc., a quick service beverage brand, is bringing the flavors customers love to more places with its Dutch Bros at ...

Market research indicates that the vast majority of new beverage product launches eventually fail. Rather than accept the statistics, Sensient Flavors & Extracts has decided to explore ways to improve ...

Rockstar Energy, a brand of Celsius Holdings Inc., introduced Punched Blackberry, the newest addition to its Punched subline.

Owl’s Brew, the award-winning, ready-to-drink brand, announced the launch of Spiked Pop, a bold new take on hard soda.

REIGN Total Body Fuel, a performance beverage created by Monster Energy, Corona, Calif., is expanding its flavor lineup with the launch of Watermelon Sour Gummy, a candy-inspired innovation that fuses ...

Coca‑Cola, a brand of The Coca-Cola Co. announced a major expansion of its Cherry portfolio, unveiling Coca‑Cola Cherry Float ...

The nourishing lip balm is infused with ceramides and peptides, the brand says, and is available in Strawberry Vanilla, ...

Generation Z and Generation Alpha are reshaping beverage trends as they seek functional beverages that align with personal ...

As football's biggest weekend approaches, Guinness and Pro Football Hall of Famer Joe Montana partnered with the SF-Marin Food Bank for a hands-on volunteer repack event, helping prepare hundreds of ...

Ginger Lemon Berry joins Health-Ade’s rotating lineup of limited-edition flavors and is available nationwide at retailers ...

J. Lohr Vineyards & Wines announced the national debut of its new J. Lohr Estates Paperwhite Unoaked Chardonnay.

Jade Leaf Matcha announced the launch of its newest ready-to-mix latte flavor: Pistachio Matcha Latte Mix.