Horizon Media's Bob Lord says most agencies obsess over cost efficiency when AI brings the ability to become a growth partner ...

Marketing teams are getting faster with AI, but the real question is whether they’re actually getting better outcomes.

Google wins the bidding for Spirit Airlines' defunct user data, and surprise, it'll be used to train generative AI.

The accepted narrative says linear TV can no longer provide what modern advertisers want. The real story is more complicated. Fragmented linear audiences are harder to reach, but they’re not gone.

Open-source MMM (OS-MMM) packages, like Google’s Meridian, Meta’s Robyn and PyMC Marketing, which is a Python library for ...

Thousands of advertisers are taking Google to arbitration over alleged ad overpayments. Attorney Ashley Keller explains the legal strategy.

Everybody wants a bite of next year’s FIFA World Cup; Warner Bros. Discovery ventures into the Amazon; and ChatGPT has its favorite influencers just like we do.

Why Poppi describes its marketing strategy as “community first." Plus: Apple’s transformation into a Google-grade advertising machine.

The newly introduced Stealth Bot Prohibition Act would prevent AI stealth crawlers from hiding their identities and illicitly ...

The strong will survive.” That’s how MNTN CEO Mark Douglas sums up the wave of consolidation sweeping both the media and ad ...

Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, talks to AdExchanger about media buying ...

Joe Ligé of Culture Hive explains why demographics fall short, and how his cultural relevance score helps brands target ...