Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show off products and launches, with high production ...

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

AI isn’t about gaming the system through mass production of content This emphasis on human editing and expertise is what Duncan believes will prevent the advent of AI copywriting from having an ...

How to write a great meta description The key thing to bear in mind about meta descriptions is that you’ve only got a certain amount of space to work with. How much space is arguably up for debate; ...

Pernod Ricard’s #EngageResponsibly Pernod Ricard was one of the many companies to partake in the ‘Stop Hate For Profit’ campaign in July 2020 by pausing ad activity on Facebook. Since, the spirits ...

At Econsultancy Live last month, TikTok’s Simon Hofmeister, head of vertical, ecommerce, shared some key trends on the platform and what they reveal about the future of commerce. Hofmeister, whose ...

Image: Shutterstock Any business wants to remove obstacles that stand between customers and their goals on a website – whether that is completing a form, signing up for an event, or making a purchase.

Image: Shutterstock Social media in 2024, what to expect? Well, there are plenty of trends this year that reveal wider preoccupations within the marketing industry – from creators helping with product ...

A trend towards in-housing Katie Martin, Specsavers: In times of economic uncertainty, L&D budgets are often the first thing to get cut, so looking at ways to be creative and ‘do more with less’ is ...

There’s been one trend in marketing and ecommerce over the past three years that has put every other in the shade – retail media and retail media networks. Yes, we’ve written a lot about generative AI ...

Creative problem solving to the fore; but a lack of systems thinking Jenny Burns, Magnetic: The skills coming to the fore are creative problem solving and human-centered creativity – balancing ...

In this article I’m going to discuss how the brand uses the two largest social media platforms, Facebook and Instagram, to communicate with its diverse audience, share any interesting observations ...