When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Companies are investing in people analytics tools, people analytics software, and HR analytics software because the importance of HR analytics has never been higher.

Digital transformation of industries has prompted the value of data to skyrocket over the past few decades in particular. Nowadays, companies from all industries worldwide actively pay for access to ...

The right insights are essential for understanding what makes your business tick. To have true confidence in your business decisions, you must leverage the power of data analytics. With quality data, ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, offers a wealth of insights but comes with a new interface and features that can be daunting. Understanding how to ...

Editorial Note: Forbes Advisor may earn a commission on sales made from partner links on this page, but that doesn't affect our editors' opinions or evaluations. Data analytics can help small ...

Editor’s note: This is the third article in a four-part series that is part of a larger initiative the AICPA Auditing Standards Board (ASB) has undertaken to understand and support technology use in ...

In the fast-paced world of technology, data analytics has become a cornerstone for businesses and researchers alike. The ability to sift through massive amounts of information and extract valuable ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...