People + Data = Better is a simple but vital concept in marketing. It means humans with marketing experience take impartial marketing analytics data – from multi-touch attribution or customer journey ...

Brands, businesses and organizations are fast adopting online video marketing as a valuable tool in their marketing approach. Considering that video marketing relies on the power of messages being ...

In a previous column I wrote about a marketing equation that works every time. If you missed that column, here is a refresher. I+E+E+O = Results. All advertising must follow this equation to be ...