Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. In this article experts at Infiniti ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the different types of market segmentation ...

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

Market research is an important activity for companies hoping to better understand their customers and market so that they can improve their products and services to better meet market needs. An ...

John Hayes is Director of Sales for Balyo USA and a widely-respected thought leader regarding automation in the materials-handling industry. When it comes to business development, market segmentation ...

CEO of iResearch Services, a global end-to-end thought leadership company that focuses on evidence-based research and insight-led content. For today's chief marketing officers, transforming daily ...

Segmentation is the process marketers use to divide a large and diverse population of potential buyers into smaller, more homogeneous groups. These segments should be based on customer characteristics ...

What is behavior based segmentation? It’s a method of market segmentation that groups customers according to their behavioural patterns. Specifically, their patterns of behavior when making buying ...

“Knowing your customer will be the only source of competitive advantage in the future,” said Laura Ramos at Demandbase’s Marketing Innovation Summit for B2B this month in San Francisco. “We need to ...