Like most social media apps designed to help you discover new things, Instagram has an algorithm that primarily relies on your browsing activity to ensure that you mostly see posts the pique your ...

Instagram is a highly visible and shareable social media platform. Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. As Meta has grown into a digital ...

Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. Paired with the ability to evolve its capabilities, you’ve got a ...

Facebook and Instagram keep a list of topics they think interest you in your Meta Accounts Center. These topics, like brands and sports, are used to serve you ads Meta thinks you'll find relevant.

It’s time to reconsider how you use Instagram’s advertising tools for your business. With the platform’s continuing development, new ad placements and algorithm changes, the creatives, captions and ...

On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...

You may soon see ads on Instagram in places you didn't in the past. The Meta-owned app has started testing a couple of new ad placements meant to give businesses more ways to get discovered. One of ...

Instagram users can now reset their suggested content to refresh their feed with new topics. This feature allows for a more ...

Instagram is testing a new feature that would make it impossible for users to skip an ad. And it may just be the way some Instagram-obsessed users solve their addiction. Instagram confirmed to ...

Meta is making some changes to how its apps handle advertising and young users. Under the new rules, advertisers on Instagram and Facebook won’t be able to leverage as much personalized data to target ...