ShipStation reports that e-commerce success hinges on authentic customer relationships over traditional loyalty programs, ...

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Tips from Business Owners Strong supplier relationships can make or break a business, yet many companies still treat vendors ...

In a world where uncertainty is certain, prioritizing people and relationships is an investment no business can afford to ignore.

As gaming becomes increasingly entrenched in mainstream culture, it presents a unique opportunity for brands to rethink how they engage with consumers. There are more than three billion digital gamers ...

“Trust your gut”—a saying that most of us will be told in our lifetime, and indeed a mantra that many people still use to make even life-changing decisions. This type of human intuition is not to be ...

Resonating with customers and building long-term loyalty are crucial aspects of building a successful brand. With the demise of third-party customer data, brands must pivot toward establishing ...

Manu Mathew is CEO & Cofounder of Cohora, a platform that helps brands drive customer growth, retention and advocacy through engagement. E-commerce is an increasingly crowded space, with brands ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

Driving trust. Building customer relationships starts with establishing trust through personalized, consistent value at every touchpoint. Long-term loyalty. Authentic connections at every stage of the ...