One of the more exciting MLB All-Star Games in recent memory managed to draw 7.2 million viewers on FOX, all in a leadup to its historic swing-off finish.

In honor of the All-Star Break, my colleague Andrew Marchand — who is as tapped into media dealmaking and MLB’s planning as anyone in the world — took a step back and laid out a brilliant plan for commissioner Rob Manfred and MLB’s long-term media strategy that emphasizes accessibility, premium inventory and fan-friendly common sense.

MLB commissioner Rob Manfred hopes to include local TV rights, including perhaps those of the Orioles, in the league’s next broadcast deal.

The MLB All-Star Game looked a bit different in 2025. While the usual star-on-star battles were present as always, the end result featured a twist. The game, which was tied after nine innings, did not go to extra innings but instead went to a swing-off between three sluggers apiece from the American League and the National League.

All-Stars have been announced, and it's now time to watch them all in action. During the All-Star Sale from now through July 13, an MLB.TV Yearly subscription is half off at $47.99, bringing you every out-of-market regular-season game,

Rob Manfred may not have a taker lined up for ESPN's expiring media rights package, but as MLB slides into the All-Star break, the commissioner can take comfort in the league's ongoing ratings gains.