Is transparency such a bad thing?

In a surprise twist, new Xbox CEO Asha Sharma comments on the recent fan backlash to Microsoft's showcase policy on ...

A shift in identity is never just cosmetic; it signals intent, ambition, and how an institution sees itself. This week, Xbox stepped into that moment with a sweeping rebrand poised to reshape how ...

A lot has been made of Xbox changing its logo and related branding to match the original console's style and spirit - and now Team Green has decided to bring Xbox Game Pass into the fold as well. Yep, ...

Microsoft's logo "transparency" simply has users doubting whether it's truly behind Xbox's long-term success. Their ...

Xbox's recently-refreshed logo will become available today as a dynamic background, and also launch as both a profile background and a gamer pic on Xbox consoles. Newly-installed Xbox boss Asha Sharma ...

Xbox CEO Asha Sharma has said it was a “miss” for Microsoft to re-commit to showing the logos of its competitors during Xbox ...

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In a podcast published on the official Xbox channel, chief content officer Matt Booty was asked if the Showcase would continue its transparency regarding which platforms featured ...

close-up of Xbox logo on Xbox Series X console - djgis/Shutterstock It's been over five years since we stepped into the "next generation" of gaming with the Xbox Series X and PlayStation 5. And, ...

Earlier this week, Xbox announced a change in price that runs counter to nearly every streaming platform or technology-driven entity in today's market: a price DROP. "Starting today, Game Pass ...