The "Visit Sweden" campaign created a medical referral program in which doctors can prescribe Swedish trips for mental and ...

In a new tourism campaign, Sweden is highlighting what sets it apart from Switzerland, staking a claim in the Northern lights. In a new tourism campaign, Visit Sweden is poking fun at those who mix up ...

While Lapland’s unique charm continues to draw more and more visitors in search of Santa Claus each year, look to Finland’s friendly and fascinating neighbour Sweden for your next sub-zero escape.

Sweden is promoting saunas, forest bathing, and the Northern Lights as natural therapies. If you’re looking for new ways to improve your sleep, circulation, or serotonin levels, you may want to talk ...

Sweden has become the first country to be offered “on prescription” by doctors as part of a marketing campaign by the tourist board. The new initiative by Visit Sweden has teamed up with medical ...

Denmark’s King Frederik X and Queen Mary commenced their inaugural official foreign visit in Stockholm. King Frederik, 55, ascended to the throne following the abdication of his mother, Queen ...