KOTA KINABALU: The Sabah Tourism Board (STB) is intensifying efforts to equip rural community-based tourism (CoBT) operators in Sabah with the knowledge and skills needed to enhance their tourism ...

KOTA KINABALU: In the first five months this year, Sabah welcomed 1.44 million visitors, bringing in about RM3.3bil in tourism income, says Assistant Tourism, Culture and Environment Minister Datuk ...

State Tourism, Culture and Environment Minister Datuk Jafry Ariffin (3rd fro, right) presenting to Datuk Seri Tengku Dr. Zainal Adlin Tengku Mahamood the Lifetime Achievements Awards for his ...

Sabah Tourism is nature, adventure and tourism on steroids. Still unknown in many parts of the world, this destination has opportunities like no other. The Hon Datuk Christina Liew, minister of ...

The Sabah Tourism, Culture and Environment Ministry targets to attract 40,000 Japanese tourists to Sabah this year. The Sabah Tourism, Culture and Environment Ministry targets to attract 40,000 ...

KOTA KINABALU: Sabah tourism players earned an impressive RM4.5mil in sales at this year’s first MATTA Fair in Kuala Lumpur from April 18 to April 20. This result marks a 46% increase from the same ...

The Sabah Tourism Board is proud to announce its participation in the World Travel Market (WTM) in London from November 5th to 7th, 2024. This year, Sabah will make a grand presence with its own ...

KOTA KINABALU, Jan 31 (Bernama) -- Sabah recorded 3,793,709 visitor arrivals in 2025 generating RM8.74 billion in tourism receipts, surpassing 3.5 million visitors in 2024. State Tourism, Culture and ...

AirAsia launched a special tribute livery dedicated to the late Datuk Irene Benggon Charuruks. She was a Sabah tourism icon and the former General Manager of the Sabah Tourism Board. Datuk Irene was a ...

For the freshest news, join The Borneo Post's Telegram Channel and The Borneo Post on Newswav.