If you’ve ever hoped for a Cher moment in Clueless with her virtual closet, you’re in luck. As an online shopper, it’s hard to imagine how an outfit might look on you, but now, Google Shopping is ...

In the U.S, shoppers can search for dresses on Google Search and click any style that includes a "try on" badge. From there, customers can see what that garment looks like on a diverse set of real ...

TikTok is adding staff with expertise in AI to build tech for its e-commerce platform. The company is hiring to potentially build tools for virtual try-ons and other solutions. TikTok is leaning into ...

As part of its announcements for I/O 2025 today, Google shared details on some new features that would make shopping in AI Mode more novel. It's describing the three new tools as being part of its new ...

In an era where technology increasingly affects our daily lives, virtual try-ons have emerged as a compelling innovation in consumer psychology. From clothing and accessories to makeup and eyewear, ...

A physics-backed AI startup, CATCHES, has unveiled RealFit, a generative sizing tool that promises true-to-life virtual try-ons for fashion e-commerce. The technology was introduced at NVIDIA GTC 2026 ...

Wanna by Perfect Corp. expanded its virtual view of bags on Tuesday, allowing users to test how a bag fits on their shoulder alongside the previously available crossbody try-on. The tool replicates in ...

NEW YORK--(BUSINESS WIRE)--WANNA, a leading provider of fashion AR virtual try-on solutions and a brand of Perfect Corp. (NYSE: PERF), announces the launch of the first-of-its-kind virtual try-on ...

Image generators have really taken off thanks to machine learning, and all kinds of new ideas have been turned on in people’s heads as a result. OOTDiffusion is one such project, its job being to ...

Benefit Cosmetics has launched its first virtual 3D shopping experience for the holidays. Called “The Benemart,” the grocery-inspired virtual store allows visitors to shop holiday sets and bestsellers ...

Travelers are able to virtually try-on makeup products from up to 15 brands as the technology rolls out to Dufry’s Reserve & Collect websites in 27 countries and at airport locations around the world.