When new technology suddenly foists itself upon an industry, leaders can choose from a limited set of approaches. I like to chart them like so: The most common reaction, I'd dare say, is the middle ...

It’s not novel information that the world of media production is evolving faster than ever. Thanks to the rapid development and adoption of exciting new technologies, like virtual production, we’re ...

The future is now, as once unthinkable virtual production becomes de rigueur for cinematic and branded storytelling LED volumes — powered by Unreal or Unity game engines — and AI-assisted workflows ...

Any lingering resistance to virtual production involving next-generation elements like LED walls, in-camera visual effects (ICVFX) and mixed reality (MR) is rapidly disappearing across the media and ...

"When the lights come up, you think: 'Shit, Im actually inside a studio, not in the woods.' It's mad." This was the wondrous, wide-eyed feedback from one of our creatives after their first experience ...

Virtual production is undoubtedly one of the most fascinating technology developments shaping the future of post production. It brings a huge number of efficiencies to VFX workflows, and not just via ...

In 2024, the virtual production industry is witnessing significant changes and growth. Following last year's labor strikes that severely impacted the media and entertainment industry, virtual ...

At NAB I had a mission: find out what new products are making virtual production more affordable, more accessible, and not require a master’s degree in Unreal. Fortunately, I found a few options. Plus ...

Dimension has announced the launch of Vectored Imaging Volume (ViV), a robotics-powered virtual production system that aims to make it easier to capture “impossible” shots. ViV has been developed by ...

Vu just announced a new product that aims to make virtual production a lot more accessible: the Vu One. It’s two parts. One part turnkey virtual production studio in a (very, very, big) box. One part ...

Add Yahoo as a preferred source to see more of our stories on Google. Oil baron and music mogul Len Blavatnik's family foundation has made a $25 million donation to the USC School of Cinematic Arts to ...

In 1930, Fox entered a new frontier of moviemaking by debuting a brand-new way to show motion on film: rear projection. Used primarily for driving scenes — or that famous airplane scene in North by ...