Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

One of the best examples of a video game company doing more than just advertising its latest thing to buy occurred when Microsoft made an ad for the Xbox Adaptive Controller that showed kids with ...

Screenshots from @firstdescendantofficial TikToks, via u/iHardlyTriHard Free-to-play game The First Descendant has been ...

Sarah has been an editor and contributor for GameRant since 2015. She kicked off her video game journey after meeting her first Chocobo, she never looked back. After years of playing them, she decided ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

For all those kids who grew up with parents who called video games a waste of time, you might finally be able to prove them wrong. It starts with Max Albert, the founder and CEO of Adrenaline ...

GameSpot may get a commission from retail offers. Putting in-game ads in full-priced games "would seem unfair," according to Strauss Zelnick, the head of GTA 6 parent company Take-Two. Speaking to The ...

Ready at Dawn’s PlayStation 4 exclusive about a steampunk London overrun by werewolves and vampires has largely been lost to time in the grand scheme of Sony’s IP, but there are dozens of us who look ...