Searches are breaking records in Google’s annual Holiday 100, with one trend soaring more than 900% compared to last year.
The report notes that many companies are rushing into the agentic AI space without a viable gameplan and "risk not only building inefficient solutions but [also] eroding consumer trust in their brand.
A study in the journal Marketing Science finds that prepopulating e-commerce search bars with trending or personalized ...
TikTok has moved well beyond its roots as a short-form video app. It now serves as a search destination where people turn for answers, ideas, and products. Creator Search Insights gives creators and ...
A new peer-reviewed study in the INFORMS journal Marketing Science finds that prepopulating e-commerce search bars with trending or personalized keywords can meaningfully increase both purchasing and ...