Where exactly does Titleist’s AVX fall in the golf ball hierarchy? It’s a question golfers have continued to ask since the model was first introduced in 2018. It’s a premium offering with a urethane ...

The year 2025 represents the 25th anniversary of the ball that changed golf forever. Who would have thought when Billy ...

WHAT YOU NEED TO KNOW: Titleist’s new Velocity and TruFeel golf balls have undergone core and cover transformations to address the distance needs of the entry-level and price-conscious golfer.

The most popular golf ball on tour has just been given a makeover and with so many of the world’s best players already making the switch without hesitation, I was keen to unpack exactly what’s got ...