In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

Doctors warn parents about dangerous new 'Tide Pod challenge' A new social media challenge gaining popularity among teenagers can pose some very serious health risks to participants, doctors are now ...

Social media has spurred the spread of dangerous “challenges” that are often carried out by bored teenagers. And if you’re a parent or teen, you’re likely already aware of the newest challenge to hit ...

YouTube and Facebook are trying to stop the spread of the Tide Pod Challenge, a bizarre and dangerous phenomenon in which social media users eat laundry detergent packets on camera. YouTube, which is ...

(NEW YORK) — A new online challenge that involves teens putting Tide laundry-detergent pods in their mouths is raising concerns among experts. “Teens trying to be funny are now putting themselves in ...