In late 2022, then-Taco Bell CEO Mark King said chicken presented a “big opportunity” for the brand. “Right now, a large percentage of our business is beef, and the Gen Z consumer wants chicken,” he ...

Taco Bell CEO Sean Tresvant took the stage to set the tone for a groundbreaking year centered around giving the brand’s biggest fans more ways to enjoy their favorites, more opportunities to try new ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Taco Bell, known for its Mexican-inspired ...

Taco Bell is putting fans in control of its menu. On Tuesday, July 22, the fast-food restaurant company announced the nationwide launch of Fan Style — a new in-app experience that lets fans create, ...

Yum! Brands-owned chain Taco Bell on Wednesday detailed what menu items fans will see appear on menus this year during its 'Live Mas' event.